Artilier is a design-led studio in New Delhi, working through art, material and making. Our first collection is rugs — hand-knotted, hand-tufted and flatweave, made to any size, from our collection or developed from your own artwork.
Hand-knottedHand-tuftedFlatweaveNew Zealand woolWool-silkBamboo silkCustom colourwaysAny dimensionBespoke development
Begins with rugs
Our first collection, properly understood. Hand-knotted, hand-tufted and flatweave.
Focus
Any dimension
Every design is made to order. The sizes shown are references, not fixed products.
Made to order
Your artwork
A drawing, painting, CAD file or reference developed into a finished rug.
Bespoke
Trade only
We work with design practices and architects. No retail, no cart, no consumer pricing.
Trade
01 — What we do
A design-led studio, working trade only.
Artilier is built around the relationship between art, material and making. We begin with rugs: developed and made for interior designers, architects and design practices working on high-end residential, villa and boutique hospitality projects. Every rug is made to order, in the construction, material, colourway and dimensions the project needs.
What you can send us
Your artwork or painting
A drawing or CAD file
A reference image
A colour scheme
A floor plan or rug sizes
Whatever stage you are at. If information is missing, we will tell you what needs resolving before anything can be costed properly.
Where we help
Artwork development
Material selection
Construction & specification
Colour matching & sampling
Production
Quality control & finishing
Export coordination
02 — How the studio is built
Artilier is new. The experience behind it isn't.
Artilier is a design-led studio in New Delhi, built on interior design thinking, material understanding and hands-on manufacturing experience — over a decade of it, in custom production out of Delhi.
That combination is what closes the gap between a beautiful drawing and a rug that can actually be made well — where artwork, construction, yarn, colour, proportion, cost and finishing all have to come together.
ManufacturingOver a decade of custom production, Delhi
Design directionLed by an interior designer
New DelhiStudio, development & quality control
WeavingEstablished rug workshops across India
InternationalTrade clients in Europe, the Gulf and the US
The first collection, in depth
Rugs — hand-knotted, hand-tufted and flatweave, developed and sampled by us.
Manufacturing knowledge
Yarn, construction, knot count, pile, finishing and costing understood before anything is committed.
One point of coordination
Artwork development, sampling, production and quality control run through Artilier.
Made to the project
Every rug is produced to your dimensions, colourway and specification.
03 — The people behind Artilier
Two perspectives. One studio.
Artilier is shaped by two people: one who has spent over a decade making things, and one who designs the interiors those things go into. Every artwork, drawing and specification passes through both.
Ankit VijaivargiaFounder · Manufacturing & Development
Ankit brings over a decade of experience in custom manufacturing from New Delhi, with deep knowledge of materials, construction and production. He works on what a design will take to make — yarn, construction, knot count, pile, sampling, costing and quality control — and stays on it from the first drawing to the finished rug.
The intelligence of making.
Payal SamalDesign Head · Interior Designer
Payal is an interior designer by profession and brings a spatial and design-led perspective to Artilier, particularly around colour, material, proportion, pattern and how pieces ultimately live within interiors. She leads the studio's design direction — the collection, colourways and the development of bespoke artwork.
The intelligence of space.
Ankit brings the intelligence of making. Payal brings the intelligence of space. Artilier brings them together.
04 — Rug construction
Three constructions. One specialism.
Which construction a design wants is a technical decision, not a style one. We make the recommendation from the artwork, the detail it carries, the traffic it will take and the budget — and prove it in sampling before production.
Traditional hand-knotting for high-detail, high-density rugs. The finest definition, the longest lead time, and the construction that carries painterly artwork best.
A more flexible construction for certain designs, textures and project requirements — carving, mixed pile heights and loop-and-cut surfaces, at a shorter lead time.
Low-profile woven rugs suited to specific applications and design requirements — lighter, reversible in some constructions, and a different surface underfoot.
Any design, any dimension. Every rug is woven to the size, shape and colourway of the project — the pieces shown across this site are references, not stock.
05 — Inside the making
How each construction is actually made.
Photographs and film from the workshops we weave with — the loom, the yarn, the hand, the finishing. Not a catalogue: this is the process behind hand-knotting, hand-tufting and flatweaving, so you can see how a rug of each kind comes into being. The designs themselves sit on the collection pages.
Process 01
Hand-knotting
Knot by knot on the loom
The loom is dressed, the design mapped to the warp, then knotted row by row — months of work on a large piece — before clipping, washing and stretching.
The named designs — 15 hand-knotted, 12 hand-tufted, 10 flatweave and 8 other techniques — sit on the collection pages, each woven to order in any dimension.
The heart of the studio. Send artwork, a painting, a CAD file, a colour scheme, a reference image or a floor plan, and we develop it into a finished rug — construction, yarn, colour, scale and finish worked out with you, then proved in a sample before production.
01Your artwork
Painting, drawing, CAD, scheme or reference. Whatever exists — including a rough idea and a floor plan.
02Our development
Construction, yarn, knot count, pile, colour separation and scale. Strike-offs and colour trials until it reads right.
03Your rug
Woven to your dimensions, checked against the approved sample, finished and packed in Delhi.
Custom dimensions are not an add-on — every rug is made to order. Custom colourways are developed against your scheme, and samples are available for approval before production.
Yarn decides how a rug reads long before the colour does — how light moves across the pile, how the surface wears, how sharply a detail holds. We select and blend for the design and the application, not from a standard menu.
Yarn, spin and dye lot are approved in the hand against your scheme before a loom is set. Where a material is unsuitable for the traffic a room will take, we say so.
New Zealand wool Pile · durable
Hand-spun wool Pile · character
Wool-silk blend Pile · sheen
Bamboo silk Pile · lustre
Cotton Warp & flatweave
Allo / hemp Texture · natural
Jute Flatweave · natural
Developed blends To the design
08 — The hand behind the rug
Made by people. Finished with care.
The finished rug matters. So does how it came into being — the loom, the knot, the shears, the hand that decides when a pile is right.
09 — Philosophy
Precision, with character.
A hand-made rug is made by people, not machines. We work carefully to the agreed artwork, dimensions, materials and finish — and at the same time, natural yarn and human hands leave their own trace. Small differences in weave, pile and colour are part of what makes a hand-made rug individual.
We don't try to remove that character. We try to make sure it is intentional and considered.
What is checked
Dimensions against the approved artwork
Materials approved before production
Finishes reviewed against the sample
Samples or strike-offs before production
Workmanship inspected before dispatch
What is character
Natural variation in yarn and spin
Subtle differences in hand-finishing
Variation across a hand-woven pile
Slight differences in dye lot and abrash
Individual marks left by the making
Handmade does not mean careless. A defect is a defect — it is not dismissed as character.
10 — Process
From artwork to floor.
Six stages, adapted to the rug. Some commissions move quickly; others need more development. We keep the process transparent, with approvals and progress updates at the stages that matter.
01UnderstandArtwork, dimensions, colour scheme and application. We read it properly, then come back with our thoughts, our questions and what still needs resolving.
02DevelopConstruction, yarn, knot count, pile height, colour separation and scale worked through with the weaving workshop. Where there is enough information, an initial cost range follows.
03SampleYarn samples, colour trials and a woven strike-off — approved in the hand before the full rug is set on the loom.
04MakeWeaving, tufting or flatweaving to your dimensions, in the workshop suited to the construction. Progress photography at agreed points.
05CheckQuality control against the specification and approved sample — dimensions, pile, colour, binding, backing and finishing, reviewed in Delhi.
06DeliverRolling, wrapping, export documentation and freight coordinated through our logistics partners — and we stay available through installation.
Costing and lead times become more precise as the artwork, construction, materials and sampling requirements are understood. Hand-made production can vary with construction, yarn availability and loom capacity — we communicate changes as they arise.
Start a project
Have a rug to develop?
Send your artwork, a drawing, a reference or even an early idea with the sizes. We'll review it and come back with questions, possibilities and the best way to make it.
Send whatever you haveArtwork or drawing, rug sizes, colour scheme, construction preference, quantity, project location, target date
If you don't have all of itThat's fine. Start with the artwork or the room — we'll help identify what needs to be resolved
What comes backOur thoughts on construction and material, the questions we need answered, and how we would approach the rug
How we workTrade only. Every enquiry is reviewed individually — considered responses, not automated quotes
Artilier is a design-led studio in New Delhi bringing together interior design thinking, material understanding and hands-on manufacturing experience. We work trade only, with interior designers, architects and design practices internationally. Studio, artwork development, sampling, finishing and quality control sit in New Delhi; weaving runs through established rug workshops across India, selected for the construction each rug needs.
What we makeRugs — hand-knotted · hand-tufted · flatweave
DimensionsAny design, any dimension — made to order
StudioNew Delhi, India
PeopleAnkit Vijaivargia · Payal Samal
ClientsTrade only — designers · architects · design studios